How do you talk to gamers? Easy. Offer a sweet prize so they'll want to participate! We partnered with another company to provide a custom built PC that was top of the line and offered a gaming chair as the first place prize.
My goal in this campaign was to clearly explain the offer: you purchase an eligible product, you are entered to win a prize! But of course it's never that easy. You can purchase in store or online from participating accounts by just showing your proof of purchase.
So we created in-store marketing collateral for the brick and mortar retail locations to educate and incentivize the consumer. Each store received a tearaway pad, a standee and a shelf wobbler.
And these days, you just can't launch anything without thinking about social media. So we created custom images for all the accounts and provided content and suggested deployment dates.